Skullshaver
“We have worked with you for quite some time for our outdoor advertising needs, and you have consistently delivered excellent results. I highly recommend your services to others.”
CEO Skullshaver
The brief from Skullshaver was to help them target a male audience who might be looking for hair grooming products. They specifically wanted further brand awareness. We used multiple data points to understand which areas of the UK have higher percentages of bald people and then created a campaign to reach out to this niche audience.
We worked closely with 75 Media to deliver a national digital OOH campaign on large format screens which were stratigically located in high traffic areas for better impact.
Skullshaver were very happy with the result showing a 26% increase in web traffic resulting in more sales from areas around the UK where they hadn’t previously had presence.
Large format
Digital out of home (DOOH)
